When it comes to establishing your Instagram network, interaction plays a huge part.
But how do you enhance your Instagram engagement in 2025?
From producing memes to organizing contests, we're offering 13 techniques to help raise interaction on the app - plus, the finest tool for assessing your posts.
What is Instagram Engagement?
Instagram engagement is a catch-all phrase for the ways that your community and followers connect with your brand on IG.
Likes, comments, DMs and shares all add to your overall involvement.
When your audience engages with your business on Instagram, it suggests that they find you relevant and are more likely to become committed advocates.
Driving interaction is vital for creating your brand and growing on social.
What is an Instagram Engagement Rate?
Your Instagram engagement is a formula that reveals what proportion of your following has interacted with your material.
It often takes into consideration the amount of likes, and comments, and saves a post receives in relation to your total reach.
In other situations, it can also take into consideration the amount of impressions and shares a post receives.
How to Calculate Your Engagement Rate on Instagram
To determine the Instagram engagement rate for a post, divide the total number of likes, comments, and saves by your reach, and then multiply by 100, to give you a percentage:
Engagement Rate = (Likes + Comments + Saves) / Reach x 100
Alternatively, Later Social automatically determines your Instagram engagement rating for every post you share.
Head to Later’s Analytics dashboard and pick the Post Performance option.
Tip 1: Engage With Your Audience Through Instagram Stories Stickers
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Instagram Stories stickers might be the first step in developing a devoted group that feels connected to your company.
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On articles, there are a lot of fast and easy stickers to use — such polls, questions, and quizzes:
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One of the most entertaining applications of Instagram Stories stickers is the question sticker.
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The tool lets you to conduct direct interactions with your followers – pushing them to ask you questions, or opening the floor altogether.
Tip 2: Create and Share Relatable Memes
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Simply put: memes are the path to every user's heart.
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They're humorous, inventive, and relevant - and in 2025, relatability is where it's at.
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With the perfect meme, your audience will be enjoying, commenting, and sharing your article – regardless of your expertise or sector.
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For example, you may utilize branded language and a trendy photo that links into your content pillars, like Melanie Laurene:
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So, anytime someone reposts your meme to their Instagram Story or DMs it to a buddy, you'll watch additional interaction flow in.
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Wondering where to start? Bookmark this blog post: The Biggest Memes on Social Media Right Now.
Tip 3: Share Instagram Reels
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According to Statista, individuals spend roughly 3 hours every day consuming digital video material.
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Video is a big engagement driver and Instagram Reels have become one of the most efficient methods to generate interaction.
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Your Reels don’t have to be fancy but they should be relatable to your audience and promote shares, comments, and likes.
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Plus, if you include the proper keywords in the captions, you enhance your chances of getting listed on the Instagram Explore page.
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If you’re searching for Reels ideas, here are some easy ways to get started:
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Jump on pertinent trends – we update our Reels trends blog every week.
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Use CapCut templates to make memes your fans will adore.
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Use Instagram Reels Templates to generate good content, fast.
Tip 4: Create Shareable Graphics
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Quotes, pictures, and recycled Tweets and Threads are ubiquitous on Instagram - and they're excellent for increasing interaction.
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You’ll discover that Instagram users love to share quotations on their stories – especially if they’re uplifting, humorous, or relatable.
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One trend is converting Threads posts into Instagram feed posts, and it's just as fascinating as it is popular.
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Simply screenshot your X post (or Thread) of choice and slap it on one of our free Instagram Canva templates. Then, export directly to the Later app.
Tip 5: Share Valuable Information in Carousel Posts
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Carousel posts are an engagement gold mine.
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Why? Because Instagram carousels enable you share up to 20 photographs, videos, and text graphics with your audience - all in one post.
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And because they typically display in users’ feeds more than once, carousel postings may double (or treble) the possibility for likes, comments, and shares.
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Whether it's instructive information or promoting a social cause, each slide is a chance to promote interaction.
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It's a 20-in-1 type of bargain.
Read Also: Review of the Bose QuietComfort Earbuds
Tip 6: Include CTAs In Your Captions
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Including a call-to-action (CTA) in your caption is a solid method to generate more Instagram interaction – especially if you pose a question:
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You might ask for advice, recommendations, or what sort of material your followers want to see from you.
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Another technique to generate interaction with CTAs is to urge your followers to visit the link in your Instagram profile.
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Since you can’t add direct links in your Instagram feed post descriptions, employing a link in bio tool is a terrific method to fight this.
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With Later's Link in Bio function, you may generate a clickable version of your Instagram feed:
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When people click the link in your bio, they’ll be able to touch on any picture or button and be brought right to the links you’ve supplied.
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This may be a landing page for a product launch, a blog post, your YouTube channel, and so much more!
Tip 7: Let Your Personality Shine Through on Instagram Stories
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If you want to generate interaction on Instagram, letting your personality emerge is a wonderful way to start.
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Stories are the perfect framework for conversational, casual encounters - share a personal experience, ask questions, and show your face!
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The prominent podcaster and creator Alexandra Nikolajev regularly hops on Instagram Stories to communicate with her community:
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Likewise, Later’s social staff comes up on articles with advice or behind-the-scenes content:
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Even as a brand, it’s necessary to expose your face every once in a while. Your fans want to see that you’re more than a logo.
Tip 8: Host an Enticing Giveaway
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Everyone likes free stuff.
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And with this understanding, it only makes sense to incorporate freebies in your Instagram strategy – but not just any giveaway.
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In 2025, giveaways need to be thoughtful, attractive to your existing and target audience, and genuine to your brand:
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Whether it’s a product, service, or experience, with the proper reward up for grabs, you’ll be sure to rack up interaction.
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TIP: The tag, follow, and share entry criteria is a basic method to garner loads of engagement from a single post.