Microsoft launched the war against Google

The visitor founded by Bill Gates has unleashed a wayfarers versus the search engine in order to proceeds increasingly traffic for Bing

Microsoft launched a wayfarers versus Google accusing the search engine of stuff guided to their advantage, in order to proceeds increasingly traffic to its own search engine Bing.

The wade began on Wednesday with a marketing wayfarers focused on how Google handles the part of your search engine results defended to purchasing items. Traders should pay Google for your products listed in the shopping section.

In its latest ads, Microsoft Corp. maintains that this new policy of Google Inc. violates the transferral of this visitor to provide the most reliable results on the Internet, plane if it ways sacrificing revenue. To emphasize his point, Microsoft warns consumers that they risk stuff misled if they rely on the Google search service for your purchases.

SCROOGLED
The message will be unconcentrated on television on NBC and CNN, as well as ads in “The New York Times”, “The Wall Street Journal” and “The Washington Post”. The wayfarers will moreover be posted on billboards and on the Internet from a new Web site Scroogled.com. The site’s name refers to a well-known in the English-speaking world, Ebenezer Scrooge, main weft of a novel by Charles Dickens, a miser who despises Christmas and all that makes people happy.

The wayfarers presumably stoke an intense rivalry between two of the weightier known technology companies and powerful in the world.

The search engine Google dominates Internet and Bing is a afar second. Programs of Microsoft Office and Windows are integral to personal computers, but Google has reduced the importance of these programs and laptops with the success of the services based on the network and its Android operating system for smartphones and tablets.

HOW IT WORKS TAB GOOGLE SHOPPING
Google still does not require Web sites pay to be included in the main database. This is the alphabetize that provides the results of the search engine.

A search for a particular product, such as computers, anyway include the results of merchants who have not paid for the privilege of stuff included.

But all who click on a tab at the top looking for specific results in the shopping section will only see paying merchants.

Google says that charging fees is one way to encourage merchantry to provide well-constructed and well-judged information well-nigh what they sell.