SOCIAL MEDIA GRAPHIC DESIGN TRENDS FOR 2023: TRENDS THAT WILL HELP YOU GAIN POPULARITY

Social media is everywhere. Social media is not just for interaction but it is also a career option. One can get popular with videos and become a celebrity like there are so many YouTubers who have made YouTube their sole career. Businesses also make use of social media for advertising and building their brand. Most of the content is graphic as humans find visual imagery more relatable than written material. Visual content is processed faster as compared to something that is in written form. So, the graphic content that you are providing to your viewers has to be engaging. You also have to consider the target audience. Everything should be in sync with the audience for which you are creating the graphic content. So, when you want to create graphic content, the design matters the most. It should be crisp yet comprehensive. It should be tell the story that you wish to convey. Mostly, the attention span of humans these days is short. So, it should be such that it captures the attention of the viewers even if they do not watch the whole video. It would remain etched in their memory in the way of subliminal perception. They might not be fully attentive it to but would recall it when they find something related to it.

So, let’s take a look at the best social media graphic design trends for 2023:

Dark Mode

Image source - www.google.com

Most of the people prefer dark mode in their phones. This puts less strain on the eyes. The battery of the phone is also less consumed. You can use black as well as other dark colors like blue and grey that are less straining for the eyes. Dark mode doesn’t always mean black mode.

Custom Illustrations

Custom illustrations are strong pictures that convey a specific idea or information. These are highly used in social media graphic designs. These draw the viewers’ attention instantly. These are also emotive and make people feel something after looking at them. It is also a creative way to create brand awareness. If there is something informative, custom illustrations can make the concepts clearer and easier. These can be used for story-telling.

Retro-Inspired Graphic Designs

Retro-inspired graphic designs are designs from the ‘50s and ‘70s. Neon colors mostly come under retro designs. It is the appreciation of the aesthetics of the past. Retro music is also a theme of these designs. Pop culture at that time forms the basis of these designs. Memphis style that is now showing its revival is also incorporated in retro designs. It is the combination of art deco and pop culture that has bright colors, shapes, and lines. Cartoon characters also come in retro art.

Retro trend has aspects of nostalgia. There are also some vintage-inspired images in it. Combining what was popular in the past and the present-day style is one of the perfect ways to social media graphic designing.
 

Metaverse Influence

Since metaverse is something so powerful that cannot be ignored, so 2023 will see metaverse-inspired graphic designs everywhere. 3D custom illustrations and futuristic image designs will be more popular. The combination of 2D and 3D is also there. Intricate animation is also an element of metaverse art. More eye-catching graphics will be there because of the metaverse influence. More interactive and immersive graphics will be there- as the metaverse is essentially related to the concept ‘immersive’- will be there.

Risograph Aesthetic

Risograph is an old printing technique from Japan. It has features like pale colors and textures like dust and grain. There are funky images that look uneven and no written material. The style is quite minimalistic. The term ‘riso’ means ideal and this is a Japanese term.

Holographic designs

Holographic designs are basically images of light spread in a 3D fashion. Holographic images give an immersive experience. Holographic fashion trend was also seen on the fashion runways in recent years. This trend is retro and there is an element of futurism to it. Holographic designs are an example of mixed reality. There is also a dream-like feeling to it.

Clean and Minimalistic Designs

Simple and clean designs always look better than messy designs. Minimalistic designs look uncluttered. This doesn’t make it overwhelming to the viewers. The designs should be easy to perceive and discern. A cluttered and overly packed would give a sloppy look.

Mystic Imagery

Mystic imagery draws from symbolic components. So, one can use sun signs, occultism, celestial imagery to convey an idea. It is also soothing visually. Mysticism also comprises of spirituality. So, one can view it spiritually also.

Also read  this blog : INTERNET OF THINGS OR IOT: THE BIG THING IN TECHNOLOGY TRENDS FOR 2023

 

By Bhawna